Brand:     

"Brand" has long been a term associated with business and professional sporting clubs, not amateur sports. Times have changed though, with the rapid increase of digital accessibility and the internet, amateur sports have greater competition for sponsorship dollars, members and supporters.

 

In order to achieve maximum success potential, sports must have an acute understanding of what brand means and how they use it to their full advantage to "Attract", "Engage" & "Retain" their members, supporters and sponsors.

Brand has often been defined as “a person’s perception of a product, service, experience, or organisation.” Marty Neumeier, author and speaker on all things brand, defines brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organisation.”

 

So, in terms of your club's brand - its not just about what your purpose and mission is, its about how you play, train, communicate, engage with other clubs and the community. Its Your club's brand -  It's what you stand for!

 

What is your club's brand?

Can you or any of your members and supporters clearly articulate what it means to be at your club?

When was the last time (if ever) that your club has undertaken a branding exercise? 

Is there consistency in your brand across all of your digital platforms and your offline presence?

Order a "Strategy & Branding" Plan now or receive it as part of one our best value season passes where you will receive it "FREE".

STRATEGY & BRANDING

Brand & Strategy Plan

Brand & Strategy Plan

STRATEGY:

We design you a comprehensive 3 Year - Marketing Strategy that primarily focuses on your digital presence, complemented with an Annual Marketing plan and Content Planner. The digital plan is made up of X components:

1. Online Presence: Your online presence refers to how and where the local and sporting community and other businesses see your club online. Your online presence includes:

2. Digital Marketing: 

  • Search Engine Marketing

  • Banner advertising...

3. Online Memberships & Merchandise:

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4. Member & Supporter Engagement:

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5. Sporting Body Integrations for registrations, etc....

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6. Mobile Based Solutions:

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7. Efficiencies Through Technology:

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What is your club's marketing/digital strategy?

Can you or any of your members and supporters clearly articulate what the strategy is?

When was the last time (if ever) that your club has undertaken a club marketing/digital strategy exercise? 

Most clubs fall short in a strategic sense by either not having a long term (3 Year) strategic plan at all or not having one that supports the club's brand and marketing/digital objectives. Having a plan will result in a more engaged club with better finances, improved community interaction, attracting new members and supporters  - particularly the younger generation.

Order a "Strategy & Branding" Plan now or receive it as part of one our best value season passes where you will receive it "FREE".

Brand & Strategy Plan

Brand & Strategy Plan

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